marketingplan2April 29th, 2015- Mumbai, India: announces a report on2015 Market Research Report on Global and China IC Packaging Industry The report presenting research on global products of different types and applications, developments and trends of market, technology, competitive landscape, and leading suppliers.

2015 Market Research Report on Global and China IC Packaging Industry is a professional and deep research report in this field.

For overview analysis, the report introduces IC Packaging basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc.

For international and China market analysis, the report analyzes IC Packaging markets in China and other countries or regions (such as US, Europe, Japan, etc) by presenting research on global products of different types and applications, developments and trends of market, technology, competitive landscape, and leading suppliers’ and countries’ 2009-2014 capacity, production, cost, price, profit, production value, and gross margin. For leading suppliers, related information is listed as products, customers, application, capacity, market position, and company contact information, etc. 2015-2020 forecast on capacity, production, cost, price, profit, production value, and gross margin for these markets are also included.

For technical data and manufacturing plants analysis, the report analyzes IC Packaging leading suppliers on capacity, commercial production date, manufacturing plants distribution, R&D status, technology sources, and raw materials sources.

For industry chain analysis, the report covers IC Packaging upstream raw materials, equipment, downstream client survey, marketing channels, industry development trend and proposals, which more specifically include valuable information on IC Packaging key applications and consumption, key regions and consumption, key global distributors , major raw materials suppliers and contact information, major manufacturing equipment suppliers and contact information, major suppliers and contact Information, key consumers and contact information, and supply chain relationship analysis.

This report also presents IC Packaging product specification, manufacturing process, and product cost structure etc. Production is separated by regions, technology and applications. In the end, the report includes IC Packaging new project SWOT analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

In conclusion, it is a deep research report on global IC Packaging industry. Here, we express our thanks for the support and assistance from IC Packaging industry chain related technical experts and marketing engineers during research team’s survey and interviews.

For the first and second issues, we put them into the Chapter One
1) IC assembly (by package type and sizing) current pricing and 1-3 year pricing trends
2) IC final test by package type and tester/equipment platform, current pricing and future direction

Fot the market size issue, we put it into the Chapter Six
3) market size by IC package types/sizes

For the fourth issue, we put it into the Chapter Ten
4) future IC package trends/directions (types, pin counts, thickness, lead pitch)
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Europe Digital Camera Industry Outlook to 2017 Interchangeable Lens Cameras to Fuel the Maturing Market provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the Compact Point & Shoots, DSLRs and Mirrorless Interchangeable Lens Cameras (MILCs) as key segments of the market. The report also provides detailed explanation of the various macro and industry factors which are driving the growth of the market for these three segments of digital cameras in UK, Germany, France and Russia.

The European digital camera market is shrinking with growing maturity of the market and increasing adoption of the smartphones by the consumers. The market for digital cameras especially compact cameras is maturing in the European region because of the high ownership level among the consumers. The digital camera market in Europe is estimated at ~ million units in 2012 on the basis of the shipments which have grown from shipment of ~ million units in 2006 at a CAGR of 3.02% during 2006-2012. The region is the second largest market in the world after Asia and represents 34.4% of the total shipments of digital cameras made in the world in 2012. The consumer trends such as growing replacement demand from the existing users of the compact cameras, declining prices of the digital cameras, growing consumer preference for the interchangeable lens cameras are the main factors that are driving the growth of the digital camera market of Europe.

In the UK, the digital camera market has declined by around – 3.5% by volume during the last six years where the most of the decline happened during last two years. The digital camera market of the UK has declined during last six years with a CAGR of -3.5% during 2006-2012 where the market has deflated from sales of ~ million units in 2006 to the sales of ~ million units in 2012. The decline has largely been due to the falling sales of the compact cameras over the years, which represent around 90% of the total digital camera market of the UK. During 2006-2012 the sales of the DSLRs have increased by around ~% while that of the compact point and shoot cameras have declined by around 25-30%. Moreover, the newly introduced mirrorless interchangeable lens cameras have taken the place of the compact point and shoot cameras to a sizeable extent in recent years.

The digital camera market of Germany is estimated of the size of ~ million units on the basis of sales which has grown at a CAGR of 2.4% during 2006-2012 from the unit sales of ~ million in 2006. The moderate growth of the market has largely been driven by the consumer demand for DSLR cameras and newly introduced mirrorless interchangeable lens cameras. The mirrorless interchangeable lens cameras are expected to contribute significantly in the future growth of the digital camera market of Germany. The market for these cameras is estimated to reach ~ thousand units in 2017 on the basis of sales, from sales of ~ thousand units in 2012 by growing at a CAGR of 48.5% during 2012-2017.

The digital camera market of France is categorized into four segments Compact Point & Shoot cameras, Bridge cameras, DSLR cameras and Hybrid cameras. The compact point & shoot cameras hold the largest share in the digital camera market and contribute 80.3% in the total unit sales of the digital cameras in the country. The hybrid cameras or the mirrorless interchangeable lens cameras were introduced in the market in 2009 in the country and have witnessed a considerable growth in the consumer demand since then. The share of the hybrid cameras have increased from 0.2% in 2009 to ~% in 2012.

The outlook for the digital camera market of Russia is expected to be positive until 2017. The digital camera market of Russia is expected to reach shipment of ~ million units in 2017 by growing at a CAGR of 11.7% during 2012-2017 from the shipment of ~ million units in 2012. The combination of factors such as the low penetration level of the digital cameras, growing disposable income of the consumers and rising replacement demand from the existing users would be the key drivers of the growth of the digital camera market of Russia.

Key Topics Covered in the Report

The market size of the Europe digital camera market on the basis of shipments of digital cameras.
The market segmentation of the Europe digital camera market by cameras with built-in lenses and cameras with interchangeable lenses.
The market size of the Europe interchangeable lens market on the basis of shipments.
The market segmentation of the Europe interchangeable lens market by lenses for 35 mm format cameras and lenses for
The market size of the UK, Germany and France digital camera markets on the basis of sales of digital cameras.
The market segmentation of the UK, Germany and France digital camera markets by Compact Point & Shoot cameras, DSLRs and Mirrorless cameras.
Future outlook and projections of the UK, Germany and France digital camera markets.
The market size of Russia digital camera market on the basis of shipments.
The market segmentation of the Russia digital camera market by cameras with built-in lenses and cameras with interchangeable lenses.
Future outlook and projections of the Russia digital camera market.
Future outlook and projections of the Europe digital camera market.


Ken Research
Information Department

Do you have an online business that could use a boost? One easy solution is a business strategy called marketing with email. Marketing through targeted emails to potential customers is a great way to get some extra visibility for your business. Read on to find out how you can start today.

Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

To get people to opt-in and give permission for you to send email promoting messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.

When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking e-mail marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

Beware of including attachments to your email promoting! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.

Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.

Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.

Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email. Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.

Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.

Diamonds may be forever, but permission is not. Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, you will rapidly identify who is really interested in your material.

For maximum accessibility, send your e-mail marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.

Try using A/B testing for your e-mail marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.

When utilizing e-mail marketing, make sure that you never spam your customer’s inbox. One of the quickest ways to lose the trust of your customer is to send spam to his or her email address. To make sure your marketing practices fall within mandated regulations, thoroughly read the CAN-SPAM act.

Prior to emailing a customer, get their consent. Unsolicited emails can create the risk of spam complaints, as well as unread messages. Many recipients will opt-out immediately if they receive unsolicited email, ensuring that they never receive your future messages. You can also face account suspension or other penalties from your ISP or email service provider if they receive reports that you are engaging in spam-like activities.

Keep your email content fresh. Don’t start repeating old information or re-using anything that you have previously written about in your emails. O
Your readers know when you’ve already said something and when you’re out of ideas. Furthermore, if you notice that something in your emails, like templates, images, etc. just aren’t garnering attention anymore, don’t fear changing things around.

Make sure to create an email list that has organic numbers. You shouldn’t simply purchase or rent a listing. Use business cards given to you at networking functions and industry events to boost your list. You should also provide a place to sign-up on your website. Doing so is a way to target the right people and improve your business.

Leverage tracking data to send emails to small, targeted groups of your email subscribers. You can track what links or emails are especially interesting to your readers and use that knowledge to send them only the stuff that they might like. Doing this will not only keep them happy, but it can also substantially increase your sales.

As you can see, email marketing is something that any business owner can use to great effect for their business. Applying the tips in this article to your marketing strategy will make some great improvements to your business right away. Try it now and see what a difference marketing with email can make.

RNCOS has recently added a new Market Research Report titled, GPS Market Forecast to 2015 to its report gallery. Global Positioning System (GPS) technology has developed its applications across various industries across the world. Moreover, the new applications areas are coming up due to its significant advantages. Some applications are simple, such as determining a position, whereas others are complex blends of GPS with communications and other technologies. Over the past years, the rapid growth in GPS commercial applications has been observed by the firms building GPS satellites and equipments. In future, the GPS market is expected to flourish with new technological applications.

According to our research report, GPS Market Forecast to 2015, it is projected that shipment of GPS/LBS devices will grow at a CAGR of around 15% during 2012-2015 to reach around 1015 Million Units by 2015. Besides, the global navigation satellite systems (GNSS) technology, which is expected to be embraced by the positioning facilities through mobile phones and route guidance devices in the car, development of the GNSS market is anticipated to develop in the coming years. Even some of the countries like China, Japan, and India are focusing on deploying their own GNSS system which will further boost the GNSS market.

As per our findings, the market for smartphone-based GPS technology has established its dominance in the past few years and expected to remain the major segment boosting the growth. The growing number of smartphones, technology convergence, mobile commerce, and location-based shopping are all expected to boost the GPS market worldwide in future. Our report covers the detail analysis of GPS market in various regions comprising the drivers of GPS application growth in these areas.

GPS has become the key component in many of the location-aware smartphone applications that have become so popular in recent times. Thus, the number of subscribers of GPS-enabled location-based services (LBS) is anticipated to grow substantially in near future. Speedy enhancements and developments in digital mapping software will present this positive outlook for the industry in future.

Besides this, there are dozens of uses of GPS today, with new applications being reported each month in academic, business, and public media. Adoption of GPS in aviation, maritime and waterways, highway and construction, public transportation, railroads, communications, emergency response (e.g., ambulance and fire), surveying, weather, scientific, space, environmental protection, recreation (e.g., sports events), law enforcement and legal services, and agriculture and forestry have created a wide opportunity to the GPS market.

Our report provides a complete overview of the GPS market worldwide. All the current trends and developments of the GPS industry have been evaluated in the report. Our study also looks into the competitive landscape and provides strengths & weakness analysis and other significant information. Overall, the report will help clients analyze the driving forces and understand the opportunities existing in this industry.

For FREE SAMPLE of this report visit:

Some of our Related Reports are:

– World GPS Market Forecast to 2013 (
– World GPS Market Forecast to 2012 (
– Global RFID Market Forecast to 2014 (
– Global WiMAX Market Analysis (

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RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

Social media marketing might be very complicated in case you are new to digital marketing. Should you instantly end up misplaced, author Shama Kabani has a guide to help you blaze your own trail in the world of online advertising and marketing. The time period, “social media advertising and marketing”, refers to using social networks, blogs, and other on-line media as marketing tools. Widespread social media

Social media permits anybody to interact in an efficient and very precious permission advertising marketing campaign. Anytime a consumer or person subscribes to a RSS feed or en electronic mail publication or provides your fb app or joins your group, they are saying, “I want to allow you to into my life, don’t make me remorse it!” Interact with followers and followers on social networks to drive brand consciousness, advocacy, loyalty, and sales. Run social campaigns, section, and goal the suitable audiences with the fitting message. Retain and achieve clients by way of well timed response to social media posts.

Regardless of the importance of social media to any companys promoting plan immediately, there are far too many companies that haven’t but created social media profiles for their enterprise and merchandise. social media ( represents one of the most essential aspects of a healthy on-line advertising campaign. Social media advertising even impacts the standard promoting wherein an organization engages, akin to print and native graphic promoting. Social Media For Business Looking to learn extra detailed details about implementing social media in advertising? Get more information about social media and how one can use it for your small business.

Weve discussed solely a small handful of social networks. There are hundreds, if not hundreds, of others, and new ones spring up day-after-day. That signifies that your clients may have many various ways to find you. A current case study was carried out by Toyota to see if utilizing rising cellular techololgy would improve internet site visitors, leads with QR codes. Toyota developed a marketing campaign which ultimately drove site visitors by creating a campaign which included using the 2-D barcode also known as a QR code. By scanning the QR code it drove traffic to the car firms web site and integrated social media sites. The results have been very constructive!

Whereas writing social messages, you may easily attach images or videos to ensure your posts get observed. Bear in mind, we eat with our eyes first! Show off that new menu item or specialty cocktail by together with a good wanting excessive res photo along with your put up to visually have interaction your viewers. However the campaigns arent all onerous-hitting and serious. As an illustration, one of the vital widespread campaigns this yr, and a strong contender within the viral video class, is Bubbas Hover from US agency Thinkmodo, which noticed top golfer Bubba Watson using around in a hovercraft modified to function as a golf cart.

With adjectives in tow, you can now take your models voice and work it out into specific methods by deciding on the tone youll use in numerous communications. In the event you bear in mind from above, voice is the big-image view of how you communicate on social media, and tone is the individual instancesthe conversations, the channels, the interactionswhere voice is applied. By way of using widgets, members can promote their numerous social networking activities, reminiscent of Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. 23